Business Against Hunger

Business Against Hunger is a campaign by TimePay to unite socially-conscious businesses in India’s fight against malnutrition. Through this campaign, we are trying to increase awareness about the issue of malnutrition, especially among children. Also, we are contributing our small bit to help solve the problem.

As per Global Nutrition Report, there are over 4.60 crore children in India who are stunted or very malnourished. For a country that is making rapid economic progress, it is a matter of distress that such levels of hunger still exist. There are numerous Government initiatives such as mid-day meal programme that are actively addressing the issue. But clearly, a lot remains to be done and our initiative of “Business Against Hunger” is one small step forward.

Malnutrition in India

About TimePay

TimePay was established in 2018, with the mission of helping businesses Get Paid in Time, Everytime. In pursuit of this mission, we are developing products and services that enable businesses to manage their collections better.

TimePay Collect is a receivables management product that tracks sales and collections, automates reminders and help reduce working capital costs.

About Akshaya Patra Foundation

The Akshaya Patra Foundation is an Indian NGO striving to eliminate classroom hunger by implementing the Mid-Day Meal Scheme in the government schools and government-aided schools.Today, Akshaya Patra is the world’s largest (not-for-profit run) Mid-Day Meal Programme serving wholesome food every school day to nearly 2 crore children from 16,856 schools across 12 states & 2 Union territories of India.

How does “Businesses Against Hunger” work

Businesses Against Hunger is a programme of TimePay to help underprivileged children to get access to healthy food. It is based on the belief that each business transaction can be an opportunity to help an underprivileged child. We have invited various businesses in India to join this programme. For businesses that join this programme, TimePay commits to pay specified amounts (say Rs. 150) to Akshaya Patra foundation for every timely payment transaction. I.e. When customers pay this business for their invoices on time, TimePay makes the said donation

I got a payment reminder email with “Businesses Against Hunger” invitation - What can I do?

We appreciate your attention to the cause of underprivileged children. You could help us in any of the following ways:

  1. Simply make the due payment to your supplier (who sent you the email) within 2 days of receiving the email. TimePay will make a donation of INR 150 to Akshaya Patra Foundation.

  2. Join the mission of “Business Against Hunger”. When you use TimePay, we will run similar campaign requesting your customer to make timely payments, and thereby helping underprivileged children. To know more - please email us on